Design and Flow 2016
A strategic design and innovation movement that initiates leading-edge dialogues about culture and champions the use of design as a tool to positively transform the world. We partner with like-minded individuals and organizations to #addflow to turbulent social, organizational, political, economic and environmental situations and to inspire the design of elegant interventions that support lasting advancement.
As Creative Lead, I have been responsible for all visual and design related aspects of Design and Flow, and have heavily been involved in the company's founding and strategic operations.
Design and Flow
Creating a Movement
We aim to shift the design conversation to go beyond aesthetics, and examine how design can be used as a tool to impact positive social change. We created a strong and clear voice, paired with beautiful visuals, to build a movement to push our manifesto. Our voice and design philosophy proved to be very successful on social media and during NYC x Design Week.
Building a Brand
As we created our voice, our brand slowly started to come to life. We have continued to refine our visual identity to create a coherent and strong brand which reflected our voice.
Every year Design and Flow launches and focuses on a specific contemporary theme. Our themes delve into current and complex topics with an universal scope addressing social, political, and cultural spheres. Last year, our theme revolved around the concept of Transitions: Migration and Travel. This year, Design and Flow chose to focus on In:Bodied, examining how design, at the intersection of body, mind and technology, shapes our common future and encourages the unfolding of an augmented self.
Curating Exhibitions and Designs
In May 2016, only months after launching, Design and Flow participated in its first NYCxDesign week as part of Wanted Design focusing on “Transitions: Migration and Travel”. During design week, Design and Flow held two exhibitions — one at Terminal Stores in Manhattan, and one at Industry City in Brooklyn, as well as a Lecture and Panel Discussion at Parsons School of Design, and a launch Party at Slow Factory. Along with our exhibitions, we launched our D&F Label, featuring buy-able designs aligned with the years’ theme.