Small project for Marketing, PR, and Branding class taught by Hala A.Malak, where I propose a rebranding for Yelp, to help it go beyond the perception of only providing restaurant reviews. The rebrand offers Yelp to clarify the diverse businesses it has reviews for, balance high-tech with high-touch, and rewrites themselves as "a community of locations that people love."
Parsons School of Design
View full project outlining the proposed new direction for Yelp's brand in the document below.
Copyright © 2016 Maurice Dusault