Small project for Marketing, PR, and Branding class taught by Hala A.Malak, where I propose a rebranding for Yelp, to help it go beyond the perception of only providing restaurant reviews. The rebrand offers Yelp to clarify the diverse businesses it has reviews for, balance high-tech with high-touch, and rewrites themselves as "a community of locations that people love."

Parsons School of Design

Second Year

Fall 2014

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Marketing

Branding

View full project outlining the proposed new direction for Yelp's brand in the document below.